Portable USB drives have a number of names associated with them. Among other things, these small drives are sometimes referred to as memory sticks. A corporate memory stick is essentially branded USB memory available as on-the-spot storage for files, photos, and documents to be accessed by computer or similar USB device.
The benefit of creating personalized corporate memory sticks that are branded with a company logo, slogan, or advertising is that you help generate repeat business by creating positive experiences for your customers. As a promotional item or accessory to customer service or sales, they help keep your company foremost in the customer's mind when they use the corporate memory stick in the future.
The range of memory sticks available to companies is expanding, as more people become accustomed to using them to transfer files between users and storing information on them that would normally be available from their home computer. The freedom to carry a tiny device to business meetings and "plug in" to computers on location, rather than having to carry along their own equipment, is a welcome benefit for data-conscious professionals who are often on the move.
In turn, companies are pre-loading these flash drives or memory sticks with data security measures that prevent unauthorized use of certain information. SanDisk is one company on the leading edge of this level of innovation, as a feature of their Cruzer Enterprise USB drives. The added security allows businesses to distribute information and monitor access to select individuals without jeopardizing their corporate networks.
Of course, this level of protection is not always necessary, but the broad use of corporate memory sticks have made this level of sophistication a necessary evil for those who need to distribute proprietary data.
In general, memory sticks are made from strong, lightweight materials that make them extremely reliable and virtually indestructible.
You've probably seen the various shapes and styles of corporate memory sticks on the market, from models that resemble ball point pens, credit cards, cigarette lighters, padlocks, or tiny, wooden logs. Some have jewels or even diamonds encrusted on them, some have key chains or lanyards attached or convenient carrying cases.
Whether these USB memory devices are more novelty or expensive accessory, the concept is the same. The goal is to create something that's eye appealing, something that will generate conversation that leads to a promotional opportunity for your business.
When deciding on a style that suits the needs of your clientele, keep in mind that most online dealers who sell corporate memory sticks require a minimum quantity to be purchased. Branded packaging, like gift boxes, carrying pouches, or other accessories are available, but will obviously add to the cost per item and shipping charges. One has to consider the initial expense of a custom design as an investment in growing business by promoting your company.